Lawrence A. Lyttle is a communications consultant and advisor. His area of expertise is media strategy and communications, message framing, message delivery, speech presentation and image packaging. His nearly three decades as a television executive and producer provide him an extraordinary and unique perspective on the understanding of the narrative line and the medium of television and how that impacts the way perceptions are shaped, formed and manufactured.
Mr. Lyttle served as Co-Chairman of BlueCollarOrDie.com, an internet pop culture comedy destination site, from 2007-2008. The venture was a partnership of Mr. Lyttle, JP Williams, Sequoia Capital, the comedians Larry the Cable Guy, Jeff Foxworthy, Bill Engvall, and Creative Artists Agency.
Mr. Lyttle was founder and served as President of Big Ticket Television, Inc, a Paramount / Viacom company, from 1994 until 2003. Big Ticket produces primetime network television series and first-run syndication series programming.
Under Mr. Lyttle’s leadership, Big Ticket Television produced eleven series over eight years, including the syndicated courtroom hits Judge Judy and Judge Joe Brown; the UPN comedy hits Moesha and The Parkers; the CBS drama series Hack; The WB comedy The Jamie Kennedy Experiment; and the acclaimed comedy satire Nightstand with Dick Dietrick.
Before starting Big Ticket, Mr. Lyttle served as President of Spelling Television. Prior to that, Mr. Lyttle was Senior Vice President, Creative Affairs at Warner Bros. Television from 1982 until 1990. He was responsible for developing such successful network series as Night Court, Growing Pains, Head of the Class, Spencer for Hire, China Beach, Life Goes On, and Murphy Brown.
In 1990, Mr. Lyttle began producing television programming for Warner Bros. He was the executive producer of the 1991 Emmy Award-winning NBC movie Babe Ruth and Taking Back My Life: The Nancy Ziegenmeyer Story, which aired on CBS in 1992. Also, Mr. Lyttle was an Executive Producer for the ABC drama series, The Human Target, which aired in 1992.
In January 2003, The Caucus for Television Producers, Writers, and Directors honored Mr. Lyttle with their first annual Diversity Award for his work on The Parkers, Moesha, Judge Joe Brown, and The WB comedy Greetings from Tucson.
In 2003, Mr. Lyttle chose to conclude his television career and form a consulting business advising political candidates and business executives on communications strategies, media presentation and message delivery.
Mr. Lyttle worked for Senator Joseph I. Lieberman’s 2004 presidential campaign. His responsibilities included debate prep oration for the 2004 presidential primaries, working on text rewrites of key addresses and speeches, and serving as a media coach counseling and advising the Senator on presentation and style.
From December 2003 until April 2005, Mr. Lyttle worked with Phil Angelides, California State Treasurer, on his campaign for the Democratic nomination for Governor of California in 2006. Mr. Lyttle’s responsibilities included image strategy, media coaching, and speech writing work.
Formerly, Mr. Lyttle served on the Board of Directors of the Center Theatre Group in Los Angeles (The Mark Taper Forum and Ahmanson Theatre) and University Access, a provider of distance learning education. He also served on the Board of Directors of the University of Wisconsin Alumni Association. Mr. Lyttle is a Partner and Board Director in Mandalay Baseball Properties, a leading owner of minor league baseball teams across the country and is a Board of Trustee of the Otis College of Art and Design in Los Angeles. Additionally, Mr. Lyttle was an Adjunct Professor at the University of Southern California, Film & Television School, Peter Stark Program from 1995 until 2001.
Mr. Lyttle began his career in Chicago in television broadcast advertising sales with NBC and Metromedia. In 1977, he was named National Sales Manager for KTTV-TV, Los Angeles, and in 1978 he became a Literary and Television Packaging Agent at International Creative Management in Los Angeles.
Mr. Lyttle holds a Masters of Science in Journalism from Northwestern University’s Medill School of Journalism and a Bachelor of Arts in Political Science from the University of Wisconsin. He resides in Pacific Palisades, California. He has two children, son Charlie, 19, and daughter Zoey, 17.